What it is: A limited-edition Dyson Supersonic Hair Dryer designed by James Dyson is presented in a platinum storage case stitched in purple and cushioned with soft fabric, all secured by a magnetic clasp, making it the perfect gift for yourself or someone dear this season.What it does: This dryer provides controlled, high-velocity airflow for ultra-fast drying while helping to prevent heat damage to protect your hair’s natural shine. It measures the air temperature 20 times every second, keeping the temperature under control. Lightweight and balanced, it’s designed with the motor in the handle to completely redistribute the dryer’s weight and shape.Features and benefits:- Magnetic attachments allow you to adjust your dryer quickly and easily.- A smoothing nozzle dries hair using smooth, wide air, allowing you to dry and style at the same time.- A styling concentrator distributes high-velocity, focused air so you can style one section at a time without worrying about disturbing the rest.- A diffuser is engineered to disperse air evenly around each of your ringlets to simulate natural drying, helping to reduce frizz and improve definition.- Heat Shield technology keeps the surface and attachments cool to the touch.- Its powerful motor is tuned to produce one inaudible frequency and is enveloped by a vibration reduction system.- Three precise speed settings provide fast drying, regular drying and styling.- Easy-to-clean design, simply twist and release to clean the filter.- Negative ions eliminate static.- Professional-length nine-foot cord. Style Name:Dyson Supersonic Hair Dryer (Limited Edition) ($449 Value). Style Number: 5497523. Available in stores.